OPPORTUNITIES

IN EXPRESSIONS

Welcome to NuanceTree

Marketing Insights & Ideas

Nuance

a differentiation.

Tree

our brand personality.

We deliver clear marketing insights and strategic recommendations based on solid facts, which are distilled from our observations on consumers' expressions - verbal, non-verbal and also contextual.

A symbol of life, an observer of its surroundings, ever breathing, growing and changing with it.

Based in China and Hong Kong, NuanceTree is founded by a group of passionate research consultants, with the diversity of expertise in gathering consumer insights that inspire brands. We believe in the Opportunities in Expressions.

Opportunities in expressions
we identified

Our ways
to deliver nuances

CASE STUDIES

THOUGHT PAPERS

APPROACHES

DELIVERABLES

Based in China and Hong Kong, NuanceTree is founded by a group of passionate research consultants, with a diversity of expertise in gathering consumer insights that inspire brands. We believe in the Opportunities in Expressions.

We are privileged to have enduring partnership with some of the most ambitious, ingenious and iconic brands, at the local, regional and global levels.

3HK

A2

A.S. Watson Group

Abbott

AmorePacific

AXA

Boehringer Ingelheim

CABLE TV

CELSIUS

CHANEL

China Mobile

Clorox

Coca-Cola

Colgate-Palmolive

Cow & Gate

Dah Sing Bank

Danone

Darlie

Disneyland

DoseBiome

Estée Lauder

Ferrero

Fleet Laboratories

FrislandCampina

Fonterra

Fruitday

General Mills

Hang Seng Bank

Henkel

Hershey's

The Hong Kong

Jockey Club

Hong Kong Tourism

Board

HSBC

Hutchison Global

Communications Ltd.

IKEA

Investor and Financial Education Council

Inchcape

Kao

Kimberly-Clark

Kohler

Kimberly-Clark

Link REIT

L'Oréal

The Marketing Store

Mars Wrigley

Mead Johnson

Nutrition

Mentholatum

Mercedes-Benz

Mondelez

International

MTR Corporaion

Nestlé

Ocean Park

Oli6

Pernod Ricard

Pola

Prudential

Reckitt Benckiser

San Miguel Brewery

Silk

SmarTone

Starbucks

Wyeth Nutrition HK

WHAT OUR CLIENTS
ARE SAYING...

The NuanceTree team are a group of seasoned and passionate professionals who consistently paint a clear picture of what consumers think, while going beyond customer opinions to dig out meaningful and inspiring insights for our business. This empowers us to provide the best ever services to our customers, reinforcing our position as an industry frontrunner. They even go extra miles with result well beyond our expectation. It really gives me peace of mind even in managing complex projects. We have a solid partnering relationship with NuanceTree and look forward to ongoing collaboration in the years to come.

- Josephine Lam
Head of Marketing and Sales

Smartone

The team at NuanceTree were very receptive to our briefing and astute with their advice and guidance to our client approach. We were impressed by their capacity to consider our creative vision and they were always pleasant, supportive and timely in their consultation. We would definitely recommend Nuance tree as a well balanced research partner, able to navigate the sociocultural situation in Hong Kong honestly and carefully well considering the influence of mainland China.

- Sam McMorran

Group Creative Director

Imagination

We are a group of highly experienced researchers, most with more than ten years of multidisciplinary research experience, from qualitative to quantitative research.