Better Methodologies

Digital Diary: identifying e-commerce opportunities

Business Issue

A nutrition supplement client has been facing the challenges with e-commerce shopping, particularly in revitalizing the online decision making journey and creating online word-of-mouth for their brands.  

Nuances

NuanceTree developed digital diary to ask consumers to self-record their online touchpoints and mark the critical moments when browsing e-commerce websites. We also conducted home immersions to observe their desktop and mobile shopping behaviors.  

 

Results

We replaced the traditional offline linear shopping journey with two-dimensional online shopping process. We also defined product online ‘talking points’ VS traditional ‘selling points’ to create more engaging and spreadable iWOM for brands. The ‘talking points’ concept has now been one of the core principles in client’s digital campaign development.

BACK

© 2020 by NuanceTree. All Rights Reserved 

TALK TO US

|

(HK) +852-2735 1878

(SH) +86-21-6121 2036